brand strategy✧ Visioning
✧ Brand ID / Narrative
✧ Communication Platforms
innovation✧ Strategic Platforms
✧ Concept Writing
✧ Claims Articulation
business planning✧ Precise Key Issue Articulation
✧ Support Plan Development
✧ Tactical Ideation
meeting facilitation✧ Objective Setting
✧ Agenda Design
✧ Action Planning
workshop basedHigh degree of co-creation through workshops designed to spark imagination, mine for insights, and inspire meaningful content & ideas
behind the curtainLight touch co-creation where we work the assignment with your involvement at key points throughout the process and iterate as needed
igniting institutional knowledge
Collective imagining, insight mining & creation with a cast of internal players, including agency partners
leveraging fresh perspectives
Collective imagining, insight mining & creation with carefully curated brilliant brains across categories and industries
a brilliant blend of both
Collective imagining, insight mining & creation with internal and external participants
the right collection of the right people coming together makes the magic happen – every single time.
When you hire catalystspark you always get me, Josette Barenholtz.
Beyond that, I build the team to best suit your needs. I pull from a vast network of industry leading creative directors, graphic designers, innovative thinkers, subject matter experts, creative consumers, PhDs, MDs and the list goes on.
A little more about myself and some of the amazing people I often work with:
Josette read Adam’s bio below, and agrees that bios in the third person are kinda silly...
I enjoyed a 14 year marketing career managing big global brands. My passion has always been in the creative and strategic parts of my work. My disdain has always been in watching people revert to ‘business as usual’ (yes…the shoulds). I thrive on imagining and creating the possibilities. I am so fortunate to be able to make this the the central focus of my career. I started catalystspark 10 years ago, and it's been a thrill watching it grow, and constantly evolving our offers and methodologies.
Beyond my deep understanding of brands, innovation and people, I have been called a Master Workshop Designer and Facilitator.
I have a BS and an MBA from the NYU Stern School of Business.
I am a through and through New Yorker, having lived in four out of the five boroughs of New York City. I currently live in Manhattan.
I am crazy about theater, yoga and boxing, but the force that drives me above all else, is mothering my two daughters, Carlyn and Darah.
Adam has no idea why people write bios about themselves in the third person. So I’m going to just address you directly. It might sound less fancy but it’s a lot more personal. Let me know what you think.
After 16+ years as a consultant, marketer, and innovation practitioner, I went out on my own and am dedicated to helping companies be the best version possible of themselves—living their unique purpose and values in their culture and in the market. This is the perspective I bring to my work with catalystspark.
My recent consulting has focused on the intersection of brand and culture—helping companies create distinctive brands and fully activate their people to bring those brands to life. I’ve partnered with senior executives at leading companies such as IBM, Hyatt, JetBlue, Celgene, and MetLife, to codify company purpose, values, behaviors, and vision; define brand identity and strategy; design leadership development and workforce engagement programs; and shift mindsets and behaviors to fuel brand, culture and performance.
I began my career at McKinsey & Company, consulting on strategy and organizational change. I worked at Pfizer as a brand manager on Sudafed, Listerine, and Efferdent, and at J&J to build a new innovation capability and unlock non-traditional revenue streams. I’ve got a BA in Speech & Drama from Yeshiva University, and a PhD in Psychology from the University of Chicago.
In addition to my professional passions, I am an avid craft beer lover, home brewer, father of three, and I enjoy some quiet reading time when I can get it.
Annabel Acton (Bella) is an innovation addict and entrepreneur on a quest to keep it quirky. And to that end will also now move into the first person...
I have worked as a brand, marketing and innovation consultant for 10 years. I have partnered with some of the world’s largest companies; helping to reinvent their brands, shape their innovation pipelines and shake up their company culture. I love challenging conventions, questioning things and scouring for inspiration – and am still a little surprised that I've made a career out of it. Melbourne, Sydney, London, New York and LA are all homes of sorts, and with 60 countries under my belt, I bring a global perspective to my thinking.
I am an entrepreneur and the founder & CEO of the quirky company Never Liked It Anyway – a place to sell all things you’re left with at the end of a relationship (yes, seriously). I'm highly involved in the startup scene and help early stage companies sharpen their vision, articulate their business plan and attract investment. I also write for Huffington Post, Forbes, Inc. and more, about all these things. I am at my best with a flipchart, sharpies and a room full of strangers.
I would do anything for gelato and also love haiku, rock climbing and dogs. Not in that order.
Hi, I’m Debra. I work with the catalystspark team to curate an individual experiences for each client and their specific needs. I work as Josette’s right-hand woman to help her design, build workshops and deliver strategic outputs that have changed organizations.
For the last 15-years, I've worked at various ad agencies in New York City for clients like Verizon, Samsung and Comcast.
When I’m not working you can find me at out and about in NYC, or on my couch binging the latest Netflix release.
Jon supports catalystspark in a number of roles – overseeing critical elements of our events with seasoned expertise, efficiency, and flexibility. He applies high-level organization and management to each project, contributing creativity to solutions within parameters.
As project manager, he specializes in creating positive, productive relationships with participants. His problem-solving and negotiation talents along with the ability to handle a variety of assignments concurrently make him an agile team member. He also assists in transcribing key notes and ideas into accurate and professional end-documentation.
After spending time in Milwaukee, San Francisco and Brooklyn, he's happy as hell to be back on the West Coast living in Portland - taking in the sights and sounds of the beautiful Pacific Northwest.
Jon doesn't have an issue with writing about himself in the third person.
By far one of the most strategic thinkers I have worked with. And importantly, her ability alone to organize and frame significant amounts of learnings, synthesizing to digestible key themes and insights provides valuable competitive advantage. A seamless team member. Excellent client-facing to internal executive management. A delight to work with. Highly highly recommend.
"Always work with people who are smarter than you" was great advice I was given years ago. And no one is a better example of the benefits of that approach than Josette. She brings tremendous insights to each project - balancing innovative thinking with understanding the pragmatics of business. Her presentations are smart, crisp and inspiring. Hire her!
Her workshops are engaging from the moment you enter the room, and fruitful to the very end. Her ability to connect seemingly unrelated dots and identify themes is magical. She is a master facilitator and an idea machine. She leads us to more actionable ideas than we could have imagined, and stayed on to take them all the way through to qual and quant testing. An amazing partner and so much fun!