invokana

Client

Janssen

Brand

Invokana

Context

There was a need to elevate connection to the brand as it was a first in class drug with a new MOA, but competition was close behind.

Task

To develop strategic idea platform that could captivate the heart and minds of T2D patients and create a movement around the brand.

Outcome

  • 5 Compelling platforms emerged
  • 15 big ideas were developed
  • 3 were selected to present to senior management