invokana
Client
Janssen
Brand
Invokana
Context
There was a need to elevate connection to the brand as it was a first in class drug with a new MOA, but competition was close behind.
Task
To develop strategic idea platform that could captivate the heart and minds of T2D patients and create a movement around the brand.
Outcome
- 5 Compelling platforms emerged
- 15 big ideas were developed
- 3 were selected to present to senior management