Johnson & Johnson Consumer Inc., McNeil Consumer Healthcare Division
The brand had a clear sense of what was at the core of their narrative. Unfortunately many brands started to tell a very similar story in a more disruptive way.
To sharpen the narrative by identifying the aspect of the story that Tylenol can lean into and legitimately claim, given its history and product offerings.
- 4 Compelling platforms emerged
- Key elements formed the foundational insights for new communications
- Currently in market and successfully driving the business