There was a lack of awareness, consistency, and gravity placed on the identification and treatment of ADHD. As a leader in ADHD, Shire wanted to elevate the importance, and address all of the aspects of the condition state.
To create a holistic brand experience, via innovative activation, for patients, caregivers and HCPs in the service of supporting the entire life of the patients.
- 3 big innovation platforms
- 70+ ideas emerged