vyvanse ADHD

Client

Shire

Brand

Vyvanse

Context

There was a lack of awareness, consistency, and gravity placed on the identification and treatment of ADHD.  As a leader in ADHD, Shire wanted to elevate the importance, and address all of the aspects of the condition state.

Task

To create a holistic brand experience, via  innovative activation, for patients, caregivers and HCPs in the service of supporting the entire life of the patients.

Outcome

  • 3 big innovation platforms
  • 70+ ideas emerged