There was a need to bring awareness, understanding and support to a relatively newly identified disease state – Binge Eating Disorder (B.E.D.).
Develop tactics that address gaps along the patient journey, that address the key needs among both undiagnosed and diagnosed patients as it relates to: Awareness, Education, Motivation, Support.
- 4 Compelling strategic platforms emerged
- 14 idea areas – with a multitude of viable idea options
- Select ideas are currently being executed in communication and activation initiatives