i have been fortunate to work on many great brands over the course of my career – some during my corporate career, some as direct clients of catalystspark and some with the amazing agencies i’ve partnered with
Josette was an amazing partner for our brand identity work – her ability to probe and challenge, her ability to be vulnerable, her ability to both build on ideas and distill disparate ideas into something with meaning and relevance was truly amazing. Our brand work with her not only drove us to new territory but also enabled us to rebuild our team. Our time with her was a pivotal moment in our brand's history and is reflected upon with a sense of pride, accomplishment and happiness. I highly recommend her!
Josette is an inspirational leader. Equal parts strategic and creative. She understands brands and business in a way that breathes new life into established brands and also identifies white space for new products. She is "can-do" in her approach to problem-solving and brings people to a collective place of shared vision and purpose that generates bigger, fresher solutions than any single person could do alone. I would take her up on any opportunity to work together again.
Josette brings years of experience and wisdom to her projects. She is careful to remain open-minded and challenge - in a productive way - strategic ideas and initiatives for the brand. She also does a great job synthesizing learning and the strategic implications. She is a great partner with her clients and works well with their agency partners. We used her once for a long-term brand strategic planning workshop, with great satisfaction. I would use her again in a heartbeat.
Because of her unique perspective, diverse experience, and dynamic personality, Josette is the go-to person for us to gain insight on complex situations, generate options for innovative solutions, evaluate the options, and help execute the best options effectively to get results.