Client

Church and Dwight

Brand

Trojan Brands

Context

There was an opportunity to leverage internal capabilities to enter a new category.

Task

To create product bundles and supporting brand propositions and stories, leveraging this internal capability and consumer insights.

Outcome

• 3 big strategic innovation platforms were identified
• 15+ unique propositions developed
• 8 selected to go into qualitative testing
• 5 went into quantitative testing and resulted in above norm high scores