Client

Shire

Brand

Vyvanse

Context

There was a need for a high level unbranded awareness campaign to serve a critical and under-identified segment – Attention Deficit Hyperactivity Disorder (ADHD).

Task

To develop strategic platforms to inform the creation of a campaign to motivate this segment to address the issues and improve quality of life.

Outcome

• 4 Compelling platforms emerged
• 6 potential communication strategies developed
• Final strategy informed the award winning campaign
  (2015 MDPA National Advertising Awards- Best Digital)