There was a need for a high level unbranded awareness campaign to serve a critical and under-identified segment – Attention Deficit Hyperactivity Disorder (ADHD).
To develop strategic platforms to inform the creation of a campaign to motivate this segment to address the issues and improve quality of life.
- 4 Compelling platforms emerged
- 6 potential communication strategies developed
- Final strategy informed the award winning campaign
(2015 MDPA National Advertising Awards- Best Digital)