the story
the magic happens beyond the ‘should’ – i truly believe that at the core – in business and in life
“you should stay the course, you’ve invested so much time”
or I could change my course and…
It’s hard to make a move once inertia kicks in, especially when things are going well. That said, it became clear to me that I was sitting on the wrong side of the table when my career highs were always associated with the work I did with my strategic and creative agency partners. The feedback from my CMO confirmed it; “you are off the charts on strategic thinking and creativity, but the organization is just not set up to reward for that.” (I loosely quote)
I started this business after a successful 14+ years working on the client side managing global brands like Marlboro, Revlon, Trident and Dentyne. I worked on every aspect of brand management and innovation from birthing new to world brands and products to breathing life into ones on the decline. I have an undying appreciation and understanding of commercial imperatives and organizational realities.
I love what I do. My immersion into your brand or project might surprise you. It will inspire you.
I am proud of catalystspark’s 10 year track record. I am constantly refining my offerings, re-imagining and pushing for what could be done.
welcome to catalystspark
my driving beliefs
(well, at least some of them…)
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ask what could be – not what should be
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do what's best – not what's easiest
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ask the hard questions
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cut the bullshit
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simplify
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don't be afraid
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be who you are
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from discomfort comes genius
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conviction breeds success
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magic happens when the right people come together
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have fun and love what you do
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laugh – A LOT
a few things I can’t stand…
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overuse of 'insight'
real insights are precious and rare – it’s a gift to be able to truly identify them -
always trying to put a positive spin on things
sometimes it’s just a negative reality -
long story short
if it’s a good story – and it ought to be if you’re telling it – i prefer short story long -
'should'
it feels resigned and devoid of possibilities – it has its place – but not at the beginning -
the you you bring to work
if it’s not the same as the you you are at home -
dulling the sharp edges of great ideas
it may make them less risky – but they also won’t cut through